Several days ago, I got an email from HanÂ Wen Kam (ç”˜æ±‰æ–‡), SeniorÂ TechnologyÂ Specialist, GlobalÂ StrategicÂ Partners,Â AsiaÂ Pacific NovellÂ Inc. He emailing me after reading my blog and found that I’m currently active building Indonesian openSUSE Community.
In his email, Han Wen Kam asked me about Indonesian openSUSE community, it’s activity and about his goal to linking openSUSE community all around ASEAN (South East Asia).Â He also asked me about the possibility how Novell could support our activity and efforts in Indonesia. I greatly appreciated his email because Indonesia openSUSE community initiated for help spreading promotional stuff and supporting openSUSE/SUSE users inÂ Indonesia.
Actually, I told him that I’m not really satisfied with Novell promotional product and policy in Indonesia. Novell has a good acceptable product with Novell Netware in 1995-2000 but it has suddenly out of business with the introduction of Windows NT and Windows Server. Novell has partner and global partner in Indonesia but it seems the market share just a little niche in enterprise scale (CMIIW) and Novell’s product not really well known in Indonesia.
I think there was 2 main problem why it was happen. The first one is about promotional stuff and the second is about loyal community. Although Microsoft has a strong position, Novell should have an opportunity to increase their market share in Indonesia. This opportunity was taken by Red Hat and I would say that Red Hat is the first choice for Enterprise application beside Microsoft Product.
SLED/SLES and another Novell product is a good product. I’m quite satisfied with the quality of openSUSE so I can prove that it is true. Although it was a good and solid product,Â it could not help expanding the market share without good support and loyal community.
There is nothing wrong with commercial approach because business stand for sales revenue but if we talk in marketing term, I would suggest to educated the market, making a good condition and environment before reached commercial benefit. If we have solid community with ten thousand or more members, it should have business opportunity came from the community.
I don’t have statistical report about Novell sales revenue from Indonesia but I know there is a big opportunity to increase the sales revenue, market share and product branding. With 200+ million of people, trend of Linux implementation in public area and enterprise scale, Indonesia may become a big market beside USA, Europe, North America, Japan, China and India. It may need a market education but it looks promising.
SUSE Linux Enterprise Server 11 will be officially launched for nextÂ 2-4 months. The global economic recession in USA and Europe seems to be a hard work for all of us. I’m very disappointed to see our fellow developer who work for Novell with love and passionÂ accidentally leaved it because it was a difficult condition for Novell. I don’t want to see another fellow developer forced out because the condition take a long time to recover. The SLES launched should be a good starting point to promoting SLES in Indonesia and to increase Novell sales revenue from Asia Pacific.